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    Event Grant Program Application

    Event Grant Program Application Guidelines

    General Instructions

    a.  New EGP applications are accepted and reviewed quarterly and must be received by the BCVB no later than 5:00PM on:

    i. Tuesday, January 10, 2017
    ii. Tuesday, April 11, 2017
    iii. Tuesday, July 11, 2017
    iv. Tuesday, October 10, 2017
    v. Tuesday, January 9, 2018

    Determination of the award will be made within 90 days of the application deadline.

    b. Late applications will not be considered, nor will applications that are received incomplete or incorrect.

    c.  Applicants must electronically submit a completed application with a business plan as PDF documents.  Other supplementary material shall be submitted in an appropriate file format.

    d. Applications should be submitted to the attention of: Emiliano Lake-Herrera, Boulder Convention and Visitors Bureau.  E-mail address: emiliano.lake-herrera@bouldercvb.com.

    Event Information

    Please Answer the Following Questions:

    Note that all assumptions you are making in your application must be explained with clarity and reason, and properly sourced through prior history and experience and industry sources.

    $

    Organizational Capability

    Have you previously demonstrated an ability to successfully complete events using effective business practices?

    Evidence of Partnership







    Promotion & Marketing Plan

    When answering the question below discuss the cost of the promotional campaign, use of professional and in-kind services, types and quantities of promotional materials, number and size of media ads to be placed, media outlets to be used, the market you intend to reach and other specifics directly associated with publicizing your event, targeting new audiences, and expanding tourism.

    Degree of Support & Involvement

    The degree of support and involvement by other co-producers and stakeholders is one measure of an event's potential success and will be given greater consideration.  This is demonstrated through other sources of cash, donations and in-kind contributions of materials, staff and volunteer time provided to the event.

    Impact

    Events that promote overnight stays during the off-season and those that could benefit multiple lodging properties will be given special consideration.

    Evaluation

    Business Plan

    In addition to the answers to the above questions, the applicant/event producer is required to provide a full business plan for the event. In it, the applicant/event producer must provide:

    • The scope of work which will describe the event in detail and how it'll be produced and delivered.
    • The promotion and marketing plan which will describe how the event producers propose to advertise, publicize and distribute information for this project.
    • The projected budget which will include both revenue and expense categories.  All income (including in-kind) will be broken out by amount and source, and identified as secured or pending.  Expenses will be itemized.
    • The three-year pro forma income and expense statement.

    The applicant/event producer acknowledges that it has thoroughly read and understands the terms and requirements of the Event Grant Program as set forth in the materials accompanying this application. Further, the applicant/event producer agrees to be bound by such terms and requirements and agrees to fulfill its obligations in accordance with same if this application is awarded funding.

    If granted sponsorship from the Boulder Convention and Visitors Bureau, your event will be responsible for the following:

    • Include the CVB's logo under your list of sponsors. If possible, link it to the CVB's homepage
    • Include a link to the CVB's homepage on your event's homepage and on the registration page

    The Event Grants Committee, a sub-committee of the CVB's Board of Directors, reviews and approves each grant, and sets policy for the program. It is not a function of the staff of the Boulder CVB.

     

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