Convention & Visitors Bureau
2440 Pearl Street, Boulder, CO 80302 | 303.442.2911
The Boulder “Polar Plunge” was first held on New Year’s Day in 1982 and hosts hundreds of spectators bearing witness to hundreds of brave individuals as they “take the plunge” into the freezing waters of the Boulder Reservoir to ring in the New Year.
Your participation allows the American Cancer Society to help people facing cancer today and
find cures to end the disease tomorrow. Through sponsorship, and the fundraising efforts of our participants, we will finish the fight against cancer.