Events, Arts & Culture Grant Program Application

Welcome, event organizers! Visit Boulder, in partnership with Create Boulder, is pleased to announce funding opportunities for Boulder events, arts, and culture. This grant opportunity is intended to support Boulder events that enhance and enliven our community for visitors and residents alike. Please note that cultural and artistic experiences that connect with an audience are also considered within this framework.

Application Deadline: 11:59pm, Sunday, February 11, 2024

Historically, awards have ranged in these proportions:

$2,500 | 35% of awards
$5,000 | 55% of awards
$10,000 | 10% of awards

Applications requesting $10,000 may require additional detail upon request by the EAC Grants Committee & Visit Boulder staff.

Application and award status notifications will go out the week of February 26, 2024, after committee deliberation.

Applicants must electronically submit a completed application with supplemental documents uploaded as PDF documents. Other supplementary material shall be submitted in an appropriate file format.

Applications should be submitted to the attention of: Emiliano Lake-Herrera, Visit Boulder. E-mail address: emiliano.lake-herrera@bouldercvb.com.

Evaluation Criteria

Applications will be evaluated based on the following criteria (100pts total):

Community Impact: The event has the clear capacity to engage a large, diverse section of the Boulder community; make a significant, long-lasting, positive impact; and, increase awareness of and participation in events in the Boulder community. Additional weight will be given to events that help in moving the needle on Diversity, Equity, and Inclusion. (25pts)
Marketing: The event strengthens Boulder’s marketing position as a destination for arts, cultural, environmental, educational, culinary and athletic experiences. The event offers a full marketing plan to attract attendees. (20pts)
Budget: The event producer demonstrates a reasonable budget and narrative explanation. (20pts)
Sustainability: The event possesses strong growth opportunity that offers the long-term potential of being produced for multiple years; and, the event may position Boulder to attract similar events. (15pts)
Economics: The event presents an opportunity for a return on investment financially, culturally, or wholistically for the destination. The event is well thought out and produced by a professional with a proven record of success. Additional weight and consideration is given to multi-day events. (20pts)

**In the interest of equity, if you produce an event that takes place December-March please contact Visit Boulder staff to discuss as these dates fall out-of-cycle with the current application deadline and review timeline for this funding opportunity.

Event Information

Please Answer the Following Questions:

Applicant/Event Producer:

Name of Event:

Date(s) of Event:

Time(s):

Event Website:

Contact First Name:

Contact Last Name:

Address:

City:

State:

Zip:

Email:

Phone:

Amount of Funding Requested:

Please describe your event 'elevator pitch' in 300 words or less:

Please identify the venue(s) utilized:

Have these venues been secured?:

Organization

Please identify your organization name and type:

Are you a 501c3 Non-Profit?:

Do you have a Fiscal Sponsor? If yes please identify:

Have you successfully completed events in the past? Please include examples:

Event Marketing

Please describe how you plan to advertise, publicize, and distribute information to build attendance for your event.:

Event Economics

Please detail the projected attendance numbers. If multi-day please provide total attendance and also break out projected attendance by day::

Who is your target audience? (% local, regional, out of state, interests, demographics)::

If you produced events last year, what trends did you identify in your core attendee base (i.e. attendance up/down % vs. pre-pandemic, larger local than regional draw, more older/younger attendees, preference for X type of experiences or venues, etc.)::

Event Community Impact

Please describe how your event has the capacity to engage a large, diverse section of the Boulder community. How does this event and/or your organization work towards making Boulder a more diverse, equitable, and inclusive destination?:

Event Budget

Please attach your projected event budget document below.

Please include both expense & revenue categories. Itemize all expenses. Detail all income (including in-kind), broken out individually by amount, source, and identified as secured or pending. Please also include other sources of cash, donations and in-kind contributions of materials, staff, and volunteer time provided to the event.

You may attach one document below, please send any additional supplemental documents to Visit Boulder staff: Emiliano.Lake-Herrera@bouldercvb.com

Disbursement: Grant awards are provided as a cash investment.

In addition to our cash investment, Visit Boulder will provide secondary marketing support for the event. More details will be included in your award letter.

If granted sponsorship, your event will be responsible for the following:

Include the Visit Boulder logo under your list of sponsors. If possible, link it to the Visit Boulder's homepage.
Include a link to the Visit Boulder's homepage on your event's homepage and on the registration page.
Include Create Boulder’s logo under your list of sponsors. If possible, link it to the Create Boulder's homepage.
Include a link to Create Boulder’s homepage on your event's homepage and on the registration page
To the best of your ability, collect attendee demographics requested in the Final Report Form provided by Visit Boulder. (attendee #, percentage breakdown: in-state, out of state, local)
The Final Report Form will also ask for identification of number of people employed as well as volunteers in support of the event.

The Event Grants Committee, a sub-committee of Visit Boulder's Board of Directors, reviews and approves each grant, and sets policy for the program. It is not a function of the staff of Visit Boulder.

Verify that you are the Applicant/Event Producer

Name and Title*:

Supporting Document:

* Indicates a required field.

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Events, Arts & Culture Grant Program Application

Evaluation Criteria

Event Information

Organization

Event Marketing

Event Economics

Event Community Impact

Event Budget

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