Convention & Visitors Bureau
2440 Pearl Street, Boulder, CO 80302 | 303.442.2911
Cured is a small shop focused on preserving a personal connection to food. We offer a hand picked selection of cheeses, charcuterie, wines, Colorado beers and spirits, and unique grocery items, all carefully chosen to help enliven an everyday meal. We also specialize in European-style sandwiches, fresh salads, house made pastas and pates, all crafted to be enjoyed for lunch, dinner, or an afternoon snack.
Cured is built around products that excite us, grown and produced by people who are proud of what they make. We view these producers as partners, and people we want to champion. We present foods at their best, when flavors jump off your plate and can make the simplest of meals something special. We want to make your shopping experience fun, interactive, personal and educational. Come in and explore the things that get us excited about food.
Cured harks back to the days of the mom and pop shop, owned and operated by a husband and wife, in this case, Will and Coral Frischkorn. Will and Coral, along with their newest employee, little Holden Frischkorn, have meticulously filled each and every shelf with products they love, produced by like minded people they are excited to champion. The carefully curated selection at Cured is the result of grueling hours spent eating, drinking and tasting, finding the very best of the best, the products that truly make people say “WOW”.