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The American Dream TV: What Makes Boulder the Perfect Place for Sundance

By Visit Boulder on May. 15, 2026

In this conversation on The American Dream TV, Mayor Aaron Brockett and Visit Boulder CEO Charlene Hoffman discuss Boulder’s plans to welcome the 2027 Sundance Film Festival. Starting at the 21-minute mark, topics include Boulder’s arts community, Festival lodging options, how locals can obtain a festival license to offer their homes as short-term rentals, and welcoming the Festival attendees with heart and hospitality.

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Visit Boulder

Visit Boulder is the official destination marketing organization for the city of Boulder, Colorado. Established in 1985, Visit Boulder strengthens the local economy by inspiring visitor connections to Boulder’s vibrant landscape and unique culture.