Meet Our Team

Get to Know the Visit Boulder Staff

Charlene Hoffman

Chief Executive Officer
charlene.hoffman@bouldercvb.com
303-938-2072

• Favorite Boulder hike or walk: Mt. Sanitas has a special place in my heart because for many, many years while our kids were young, my friend group of eight twin moms pushed double strollers up this beautiful trail every Wednesday morning, rain or shine. 
• Your Boulder beverage of choice: T|ACO has great margaritas without the sugary mixes and they carry a favorite Boulder-based brand, Suerte Tequila. Hits the spot!
• Favorite weekend activity in Boulder: A picnic at Chautauqua, preferably when music is playing in the auditorium, throwing a frisbee, kicking a soccer ball, and enjoying each other.
• Favorite view: Lost Gulch Overlook
• Travel style: With an active family and busy lifestyle, a beach is always good for the soul! Rest and renewal.

Jennifer O'Brate

Finance and Operations Officer
jennifer.obrate@bouldercvb.com
303-442-2911

• Boulder beverage of choice: Southern Sun IPA and a good stout beer in the winter
• Favorite Boulder hike or walk: Anything around Chautauqua
• Best meal you’ve had in Boulder: Sushi at Hapa, super unique offerings
• Travel style: For sure an adventurer and globe trekker! I love traveling to new places!

Angela "Fig" Wirkler, CMP

Vice President of Sales
fig.wirkler@bouldercvb.com
303-442-2911, ext. 131

• Favorite place to take visitors: Corrida for happy hour or Coot Lake for a nice leisurely walk
• Favorite weekend activity in Boulder: Boulder Farmers Market or North Boulder Park for playing bags and slacklining
• Best meal you’ve had in Boulder: Chicken tikka masala from Curry n Kebob
• Travel style: Wanderlust-driven adventure junkie
   

Karleen Lewis

Director of Marketing and Communications
karleen.lewis@bouldercvb.com
303-442-2911, ext. 117

• Boulder beverage of choice: Celestial Seasonings tea forever and always (made right in Boulder!)
• Favorite weekend activity in Boulder: Strolling Twenty Ninth Street, kicking back at Rayback Collective, or checking out a new park or playground
• Favorite view: Anywhere along the Peak to Peak Scenic & Historic Byway
• Favorite hidden gem: Wonderland Lake is picturesque, with lots of spots for little ones to amble and explore.
• Travel style: Live like a local

Emiliano Lake-Herrera

Vice President, Visitor Experience & Community Partnerships
emiliano.lake-herrera@bouldercvb.com
303-442-2911, ext. 133

• Favorite place to take visitors: Red Rocks Trail at The Peoples' Crossing
• Boulder beverage of choice: Boulder Spirits Cask Strength Bourbon
• Favorite hike: EM Greenman Trail to Green Mountain
• Best meal you’ve had in Boulder: Sichuan Braised Beef Noodle at Zoe Ma Ma
• Travel style: When in Rome, do as the Romans do

Natalie Cutter

Senior Sales Manager
natalie.cutter@bouldercvb.com
303-938-2089

• Boulder beverage of choice: South Side Walnut Café has an awesome chai latte! Really good breakfast options too. 
• Favorite view: The Royal Arch Trail. You can’t beat the view when you reach the arch (plus the amazing rock formations), and you’ll get amazing views of the Flatirons along the way. 
• A hidden gem you’ve discovered in Boulder: I love Bohemian Biergarten. Delicious food, drinks and a fun ambiance that can’t be missed. Pierogies, Spaetzle, Gnocchi? Give me all of it, plus a big bier!
• Travel style: Adventurer – both in activities but also with local food and drink!

Sara Matthews

Senior Visitor Experiences Manager
sara.matthews@bouldercvb.com
303-442-2911

• Boulder beverage of choice: Iced chai at the Boulder Dushanbe Teahouse or Raspberry Rising at Twisted Pine Brewing
• Favorite hike or walk: South Mesa Trailhead is my favorite local hike so far but I’m still exploring! I LOVE the hiking trails in South Boulder. They tend to be a bit less busy and there is a great range in difficulty and views. 
• Most relaxing spot: The Boulder Book Store, I could spend hours there browsing.
• Best meal you’ve had in Boulder: The Pain Perdu at Lucile’s. The atmosphere is so different and fun, and the food is seasoned to perfection.
• Travel style: A mix of weekend warrior and free-and-easy 

Hannah Button

Destination Marketing Manager
hannah.button@bouldercvb.com
303-442-2911, ext. 118

• Favorite hike or walk: Walking through The Hill neighborhood and CU campus. There's something so invigorating about being on or near a college campus.
• Favorite hidden gem: Elison Rd. This cute boutique has stylish clothing and accessories at a great price.
• Most relaxing spot: Drinking tea at Boulder Dushanbe Teahouse with a friend 
• Best meal: I love the empanadas at Rincon Argentino.
• Travel style: Typically I would describe myself as an adventurer, yet recently the free and easy/tropical relaxation seeker is more my pace.

Bailey Burrows

Media Relations and Marketing Manager
bailey.burrows@bouldercvb.com
303-938-2064 

• Boulder beverage of choice: Any of the seasonal spritzes at Rosetta Hall!
• Most relaxing spot: Paddleboarding or tanning on Gross Reservoir
• Best meal you’ve had in Boulder: The best meals I've had in Boulder were at Hapa Sushi!
• Your travel style: Traveling with friends and exploring new places

Julie McHale

Marketing Manager – Visitor & Community Impact
julie.mchale@bouldercvb.com
303-938-2066, ext. 139

• Boulder beverage of choice: I love the chai latte from Trident – it’s delightful to sip on and a great place to read a good book!
• Favorite hike: First and Second Flatiron Loop or Bear Peak are my go tos!
• Favorite hidden gem: PC's Pantry is a great place to pick up dog treats and toys.
• Your travel style: I am a weekend warrior all the way! You'll find me camping, trail running or skiing on the weekends.

Abbie Youngs

Social Media Production Manager
abbie.youngs@bouldercvb.com
303-442-2911

• Favorite weekend activity in Boulder: Bobolink Trail with my kids and a picnic
• Best meal you’ve had in Boulder: The Za Jiang Mian from Zoe Ma Ma
• Favorite hidden gem: Gabee Coffee
• Travel style: Weekend warrior

Lindsey Rohrbaugh

Group Sales Manager
lindsey.rohrbaugh@bouldercvb.com
303-938-2071

• Boulder beverage of choice: Any rye whiskey at the West End Tavern
• Most relaxing activity: E-biking in the fall
• Favorite view of Boulder: The view of the Flatirons from Avanti F&B's upper deck
• A hidden gem you've discovered in Boulder: Emiliano (see above) – Boulder's Keeper of Fun Facts
• Travel style: Adventure seeker, cultural explorer and local foodie

Omaira Soto, CMP

Group Sales Manager
omaira.soto@bouldercvb.com
303-938-2066, ext. 135

• Boulder beverage of choice: Any local craft beer that I can try!
• Most relaxing spot in Boulder: Eben G. Fine Park
• A hidden gem you've discovered in Boulder: The Peoples' Crossing hiking trail — love the view!
• Travel style: Free and easy traveler and foodie explorer

Emily Siewert

Group Sales Specialist
emily.siewert@bouldercvb.com
303-938-2066, ext. 137

• Favorite hike: Ceran Saint Vrain Trail with my dog, any chance I get!
• Best meal you’ve had in Boulder: Sushi Zanmai! Their toro sashimi is amazing, and you can’t go wrong with any of their specialty rolls!
• A hidden gem you've discovered in Boulder: Pig + Pearl Secondhand — I spent hours looking around the first time I went in!
• Travel style: Weekend warrior/adventurer! I try to get out as much as possible on the weekend, and I am always up for a new adventure!

Cheryl Sussman

Visitor Services Coordinator
cheryl.sussman@bouldercvb.com
303-442-2911

• Favorite hike: South Mesa Trail
• Best meal you’ve had in Boulder: The duck soup at Zoe Ma Ma, or a very special meal at Frasca
• Beverage of choice: A hibiscus cooler or hot chai at the Teahouse
• Travel style: Exploring small towns and going where the locals go

Delilah

Vintage 1975 VW Bus
Mobile Visitor Center and Photo Booth
Reserve me for your meeting or event!

• Beverage of choice: Premium
• Favorite place to take visitors: Anywhere downhill, ha ha! When I don't have room for everyone, I send them to Electric Cruiser Bike Tours to hitch a ride on one of my two-wheeled friends.    
• Favorite weekend activity: The Chautauqua Trailhead, chatting with all the hikers 
• Travel style: Third gear — slow enough to take in the beautiful Boulder scenery