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Citywide Boulder Certification Program

 DEI Certified Business Seal 

This free hospitality certification program is for employees working in Boulder's hotels, restaurants, retail shops, and tourism organizations to increase their knowledge of Boulder and help make it a welcoming and inclusive place for all people.

Returning users, log in here.

Attention Managers: We can handle the signup and onboarding of your employees for you. This is a great option if you have multiple employees participating or are simply short on time. Just email us to get started.

How the Certification Works

Great for hotel, restaurant, retail and tourism staff, the online curriculum focuses on things to see and do in Boulder and on creating an inclusive environment for all.

The certification is delivered via a virtual platform designed for ease of access 24/7. It includes four components:

  • Providing a Warm Welcome
  • Diversity, Equity and Inclusion
  • Boulder's Story
  • Top Things to Do
  • Putting Hospitality Into Practice

Upon completion, each participant will earn a certificate of recognition, opening up additional opportunities for in-destination learning, networking, and industry perks. 

Prizes and Incentives

Organizations guest facing whose staff complete the certification will receive a Certified Business window cling, a badge on business listings on our website, and more special recognition.

Individual employees who complete the certification will be entered into a drawing for two tickets to the opening CU Football game on September 9, 2023, and the opportunity to Experience Boulder on a day of fly fishing, e-biking, and two sets of concert tickets. Keep an eye on your email for details!

We are so proud of our friendly tourism community and know that everyone has the capacity for excellence fitting of our noble hospitality industry. Our work matters. What we do matters. Thank you for all you do to create a warm welcome to visitors!

Returning users, log in here.

Having trouble accessing the program? Please contact

Here to Help

Emiliano Lake-Herrera

Emiliano Lake-Herrera Director of Visitor Experience & Community Partnerships

Sara Matthews

Sara Matthews Visitor Services Manager