Great for hotel, restaurant, retail and tourism staff, the online curriculum focuses on things to see and do in Boulder and on creating an inclusive environment for all.

The certification is delivered via a virtual platform designed for ease of access 24/7. It includes four components:

• Providing a Warm Welcome
• Diversity, Equity and Inclusion
• Boulder's Story
• Top Things to Do
• Putting Hospitality Into Practice

Upon completion, each participant will earn a certificate of recognition, opening up additional opportunities for in-destination learning, networking, and industry perks. 

Prizes and Incentives

Organizations guest facing whose staff complete the certification will receive a Certified Business window cling, a badge on business listings on our website, and more special recognition.

Individual employees who complete the certification will be entered into a drawing for two tickets to the opening CU Football game on September 9, 2023, and the opportunity to Experience Boulder on a day of fly fishing, e-biking, and two sets of concert tickets. Keep an eye on your email for details!

We are so proud of our friendly tourism community and know that everyone has the capacity for excellence fitting of our noble hospitality industry. Our work matters. What we do matters. Thank you for all you do to create a warm welcome to visitors!