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Citywide Boulder Certification Program

 DEI Certified Business Seal 

This free hospitality certification program is for employees working in Boulder's hotels, restaurants, retail shops, and tourism organizations to increase their knowledge of Boulder and help make it a welcoming and inclusive place for all.

Returning users, log in here.

Attention Managers: We can handle the signup and onboarding of your employees for you. This is a great option if you have multiple employees participating or are simply short on time. Just email us to get started.

New! In-Person Training To help support your team in their certification process, we are now offering free, in-person group certification at your location. During this one-hour session, a Visit Boulder staff member will guide your team through the training program, allowing everyone to earn their official certification at the same time. Email us for more info.

Certified Boulder Businesses

Visit Boulder celebrates these Boulder businesses that have earned their Welcoming & Belonging Certification. These organizations have proven their commitment to ongoing education and helping to create an inclusive Boulder community.  


Downtown Boulder Partnership LogoGemini logoSt Julien Hotel & Spa Logo Chautauqua Dining Hall Logo Leaf Logo Teahouse logo Jill's logo


How the Certification Works

Great for hotel, restaurant, retail and tourism staff, the online curriculum focuses on things to see and do in Boulder and on creating an inclusive environment for all.

The certification is delivered via a virtual platform designed for ease of access 24/7. It includes several components:

  • Providing a Warm Welcome
  • Diversity, Equity and Inclusion
  • Boulder's Story
  • Top Things to Do
  • Putting Hospitality Into Practice
Citywide Recognition for Participation

Upon completion, each participant will earn a certificate of recognition, opening up additional opportunities for in-destination learning, networking, and industry perks. 

Award-Winning Program


Prizes and Incentives

In addition to building a wide-reaching welcoming and belonging culture in Boulder, there are multiple benefits to encouraging your team to complete the certification. For each business, the goal is to have every staff member complete the level 1 certification. Every business that meets this goal will receive:

  • The official Welcoming and Belonging window cling to display at your location
  • A badge on your business listing on the Visit Boulder website
  • Additional spotlights on the Visit Boulder website and program platform

Each employee who completes the program will also receive an official Citywide Boulder Certificate to take with them throughout their careers and be entered to win prizes. Check out some of the past winners of our monthly sweepstakes drawing: 

Prize: Colorado Wilderness Rides & Guides Experience
Awarded to: Team members from the St Julien, Boulder Marriott Hotel, Hilton Garden Inn Boulder, and Chautauqua

Prize: Hot Air Balloon Ride
Awarded to: Ryan with Boulder Spirits

Prize: Chautauqua Auditorium Concert Tickets
Awarded to: Hayden with Patagonia Boulder Store

Prize: Downtown Boulder Gift Card
Awarded to: Paige with Residence Inn Boulder Canyon Blvd

Prize: Two Tickets to CU Opening Night Football Game
Awarded to: Thomas with the Chautauqua Dining Hall

Prize: Two Tickets to the CU vs USC Football Game
Awarded to: Gemini

Returning users, log in here.

Having trouble accessing the program? Please contact

Here to Help

Emiliano Lake-Herrera

Emiliano Lake-Herrera Director of Visitor Experience & Community Partnerships

Sara Matthews

Sara Matthews Visitor Services Manager