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Wall Street Journal: Go to Boulder for the Mountains. Stay for the Culture.

By Visit Boulder on Oct. 08, 2026

With the highly anticipated arrival of the Sundance Film Festival, The Wall Street Journal has put together a short guide and article detailing just how and why Boulder has long been a hub for creatives, and what to do while you're in town for the festival.

September 27, 2026
When organizers of the Sundance Film Festival announced that it will be moving from its decadeslong home of Park City, Utah, to Boulder, Colo., next year, the choice of location likely came as a surprise to some.
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Visit Boulder

Visit Boulder is the official destination marketing organization for the city of Boulder, Colorado. Established in 1985, Visit Boulder strengthens the local economy by inspiring visitor connections to Boulder’s vibrant landscape and unique culture.